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Retail Support & Channel
Management
The Australian magazine market is
characterised by over 7,500 quality broad range outlets. Through our branched
offices and contracted warehouses in all states, we service over 5,000
newsagents, 3,000 supermarkets, variety and retail outlets Australian-wide, 3
times per week in excess of one million deliveries p.a.
We pride
ourselves on our customer relationships and ensure optimum advantages are
achieved for our publishers entering and maintaining their retail alignment.
This is particularly important for the supermarket chains and for the emerging
opportunities with new entrants to the retail magazine sector.
Other Retail Trade
Network Services
continues to develop its relationships with other Retail Trade (Supermarkets,
Bookstores, Mass Merchants, Petrol and Convenience, Specialty and E-retailers).
We provide comprehensive support through detailed ranging & layout
agreements for accounts, measuring sales and exposure and seeking compliance for
long term growth.
For retail accounts we are also actively investing in
EDI order placement and fulfilment processes such as scan packing.
Marketing and Merchandising
Marketing
Network Services offers marketing expertise and innovation in the areas of
promotion, communication, point-of-sale production and research.
When launching or promoting products, Network Services work closely with the
publisher to develop an effective marketing campaign.
Promotional support includes:
· Preparing marketing campaigns;
· Producing Point Of Sale material;
· Liasing with retail chains to secure promotional positions;
· Sourcing premium offers;
· Organising competitions, retailer incentives, sampling and bonus offers;
· Working in association with trade shows, expo's and special events;
· Public Relations activity.
Promotional activities for our publisher and retailer clients are always
supported by analysis of the magazine market; category trends; retail channel
performance; competitor activities; Nielsen scan data (supermarkets); audited
ABC results; Roy Morgan Readership results.
Merchandising
Network Services provides access to merchandising services and together with
the publisher, can tailor a service program to meet their targeted needs.
Merchandising support is offered to newsagents and supermarkets nationally.
Services include display and promotional support, title positioning and
presentation, post analysis surveys and field feedback.
Merchandising services aim to maximise magazine sales and exposure through:
· Educating retailers on the product and assisting them with queries
· Improving presentation and positioning of the title
· Advising on re-orders and stock quantity
· Placing of Point Of Sale material to maximise title exposure
· Utilising dump bins, rack ends, small windows and other display opportunities
· Collecting and reporting feedback and market intelligence
Network Service Bureau
Vision Statement
Outstanding Group of Professionals Working Towards One Aim; To Deliver
Exceptional Value to Customers, Shareholders and One Another.
The Network Service Bureau has been established as a full customer service
centre providing a gamut of services to subscribers, newsagents and retailers
throughout Australia.
The Network Service Bureau provides the central communication link with
newsagents, supermarkets, publishers and subscribers. Answering an average of
3,000 calls per day, the Network Service Bureau has a large, highly skilled
team of dedicated Customer Service Representatives, Customer Support and IT
Network.
Utilising new telephone technology and software systems, the Network Service
Bureau is operated by professionally trained customer service staff. These
people are dedicated to newsagent and customer support, thus ensuring the
fastest inquiry turnaround and more efficient operating hours.
Aiming for ‘First Call Resolution’ and outstanding customer service, the centre
has strict quality control measures in place.
Special additional features of the Network Service Bureau include; ‘Live’
reporting of re-order trends, the potential for automated services to
retailers, and the Outbound Service Centre offered to publishers and related
industry bodies.
The Network Service Bureau was a winner of the 2001 Teleperformance Media Call
Centre of the Year and a finalist in the ATA Call Centre of the Year in 2001
and 2002. This does not mean we will slow down our efforts in excellence. New
technology and training programs are continually being investigated and
developed to achieve our goal of providing a level of service to our customers
that is second to none.
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